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Adobe Journey Optimizer Business Practitioner Professional Sample Questions (Q34-Q39):

NEW QUESTION # 34
A marketing analyst is setting up an A/B test within a journey to measure the effectiveness of two different promotional paths. 50% of the audience should be directed to Path A, and the other 50% to Path B.
How does the 'Percentage Split' condition activity determine which path a profile takes?

A. It is based on the profile's ID, ensuring the same profile always takes the same path.
B. It alternates, sending the first profile to Path A, the second to Path B, and so on.
C. It is a random allocation for each profile that enters the activity.
D. It requires an upstream audience to be pre-split into two groups.

Answer: C

NEW QUESTION # 35
A deliverability specialist is tasked with implementing a new marketing pressure policy to improve customer experience. The policy states that customers should not receive more than three promotional emails in any 7-day period, regardless of which journeys they qualify for.
Where would this rule be configured to be enforced globally across all journeys?

A. As a global frequency rule in the administration section.
B. In the channel-level rules for the email surface.
C. In the properties of each individual journey.
D. As a 'Profile Cap' condition activity at the start of every journey.

Answer: A

NEW QUESTION # 36
A merchandising manager wants to create a group of offers for a "Summer Sale" campaign. The requirement is that any new or existing offer tagged with "summer2025" should automatically be included in this group.
Which type of offer collection should be created to meet this requirement?

A. A Static Collection
B. A Dynamic Collection
C. A Personalized Collection
D. A Manual Collection

Answer: B

NEW QUESTION # 37
A marketing manager wants to prevent customers from receiving too many messages in a short period. The rule is that no customer should receive more than one promotional message (email or SMS) per day.
Which two components must be configured to enforce this rule across all promotional campaigns and journeys? (Choose 2.)

A. A 'Condition' activity in each journey to check the last contact time.
B. A suppression list containing all recently contacted customers.
C. A journey-level property to cap entrances.
D. A "Promotional" category applied to all relevant messages.
E. A global Frequency Rule defining the 1-message-per-day limit.

Answer: D,E

NEW QUESTION # 38
A marketing specialist is using the integrated Adobe Experience Manager Assets Essentials to manage marketing images. They notice that the brand logo image used in yesterday's email appears to have been changed unexpectedly today. They need to restore the version that was used yesterday.
What action should they take within the Assets Essentials interface to resolve this?

A. Find the logo asset in Assets Essentials, access its "Versions" history, and promote yesterday's version to become the "Latest Version".
B. Re-upload the correct logo image and overwrite the existing file.
C. Clear the browser cache, as it is likely a local display issue.
D. Find the image URL in the email editor and manually change it.

Answer: A

NEW QUESTION # 39
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