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Salesforce Marketing-Cloud-Consultant Current Exam Content | Exam Marketing-Cloud-Consultant Course

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To take the Salesforce Marketing-Cloud-Consultant Certification Exam, the candidate must have a strong understanding of marketing automation and Salesforce Marketing Cloud. Marketing-Cloud-Consultant exam is intended for professionals with at least two years of experience in marketing automation, email marketing, or digital marketing.

Preparing for the Marketing-Cloud-Consultant Exam requires a combination of hands-on experience and study. Candidates should have experience working with Marketing Cloud and be familiar with its various tools and features. They should also be familiar with marketing concepts such as segmentation, targeting, and personalization. Salesforce provides a range of resources to help candidates prepare for the exam, including study guides, online courses, and practice exams.

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Salesforce Marketing-Cloud-Consultant Certification Exam is a rigorous exam that tests the skills and knowledge of a professional in Salesforce Marketing Cloud. It consists of 60 multiple-choice questions that need to be answered within 90 minutes. To pass the exam, a candidate needs to score a minimum of 68%.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q110-Q115):

NEW QUESTION # 110
Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.
Which integration should allow NTO to select an audience of these subscribers'

A. Contact Builder Attribute Groups
B. Markating Coud Customar Data Platform
C. Behavioral Triggers
D. Advertising Studio

Answer: B

Explanation:
To select an audience of subscribers who have made purchases in the last 6 months, but are yet to be loyalty members, Northern Trail Outfitters should use Contact Builder Attribute Groups. Attribute Groups are collections of data extensions and data sources that are linked by common fields or attributes. Attribute Groups allow marketers to create segments and filters based on data from multiple sources, such as purchase data and loyalty data.References:https://help.salesforce.com/s/articleView?id=sf.mc_cab_attribute_groups.htm&type=5

NEW QUESTION # 111
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made?
Choose 2 answers

A. The directory used by the file trigger should be inside the import directory.
B. The directory cannot contain more than five file triggers.
C. They may utilize an external FTP site.
D. The directory Is unable to be used by another File Drop Automation.

Answer: C,D

Explanation:
Two considerations that should be made when using a File Drop Automation are:
* They may utilize an external FTP site. A File Drop Automation can be configured to use an external SFTP location as well as an Enhanced FTP location for file triggers.
* The directory is unable to be used by another File Drop Automation. A File Drop Automation can only use one directory for file triggers, and that directory cannot be used by another File Drop Automation.
The directory used by the file trigger can be inside or outside the import directory, as long as it is not used by another File Drop Automation. The directory can contain more than five file triggers, but only one file trigger can start an automation at any given time.References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5

NEW QUESTION # 112
The ABC Company marketing team is launching a new email campaign. ABC Company's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message? (Choose three.)

A. Correct syntax is used on any AMPscript in the emails code.
B. Words or phrases used may trigger spam filters.
C. Each content area specified in a dynamic content rule exists.
D. Grammar and spelling in the email text is correct.
E. Personalization strings map to attributes or data extension fields.

Answer: A,C,E

NEW QUESTION # 113
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?

A. Overwrite
B. Add/Update
C. Update Only
D. Add Only

Answer: B

NEW QUESTION # 114
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers

A. Dynamic Content
B. Personalization Strings
C. External Content
D. AMPscript

Answer: C,D

Explanation:
Two solutions that could pull in the RSS feed at the time of send for Northern Trail Outfitters' weekly email newsletter are:
* AMPscript. AMPscript is a scripting language that can be used to retrieve and display dynamic content from external sources, such as RSS feeds, in emails.
* External Content. External Content is a feature that allows marketers to create blocks of content from external sources, such as RSS feeds, in Content Builder.
Dynamic Content is not a solution for pulling in RSS feeds, as it is used to display different content based on subscriber attributes or rules. Personalization Strings are not a solution for pulling in RSS feeds, as they are used to display subscriber or account information in emails. References:
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-co
https://help.salesforce.com/s/articleView?id=sf.mc_ceb_external_content_blocks.htm&type=5

NEW QUESTION # 115
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