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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q112-Q117):

NEW QUESTION # 112
Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

A. Ask the content team to create more images in order to diversify the asset pool.
B. Set Fatigue Rules for the product Asset Classes.
C. Utilize Einstein Engagement Frequency to send the emails less often.
D. Set a Fallback Asset.

Answer: A

Explanation:
To ensure there's a limit to the number of times a particular image asset can be chosen for a customer, Northern Trail Outfitters should set fatigue rules for the product asset classes. Fatigue rules are settings that allow marketers to control how often an asset can be selected for a customer within a specified time period. For example, a fatigue rule can prevent an asset from being selected more than once in 14 days. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_einstein_content_selection_fatigue_rules.htm&type=5

NEW QUESTION # 113
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?

A. A scheduled automation to send emails to customers who made a purchase daily
B. A user-initiated message to send an email to customers who made a purchase daily
C. A triggered message to send an email as soon as a customer completes a purchase
D. A triggered automation to send emails to customers who have made a purchase

Answer: C

NEW QUESTION # 114
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

A. Manage Data Extension Policies
B. Data Extension Sharing Rules
C. Shared Data Extension Permissions
D. Date/Time Range for Access

Answer: C

NEW QUESTION # 115
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

A. Data Capture
B. Text Response
C. Info Capture
D. Outbound

Answer: B,C

NEW QUESTION # 116
Northern Trail Outfitters would like to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What is the correct sequence of Activities for this File Drop Starting Source?

A. Import File Activity > Send Email
B. File Transfer Activity > Import File Activity > Send Email
C. File Transfer Activity > Send Email
D. Import File Activity > File Transfer Activity > Send Email

Answer: B

NEW QUESTION # 117
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